Journal of Digital Marketing and Economic Analysis

Articles

• The Role of Digital Innovation in Increasing the Competitiveness of Micro, Small, and Medium Enterprises (MSMEs)

  Oriza Aditia, Mohamad Maulana Ridzki

  56-63

  • pdf

• Exploration of Relational Marketing Strategies in Small and Medium Businesses in the Digitalization Era

  Dina Nurul Fathiya

  43-48

  • pdf

• Analysis of Consumer Perception of Sustainable Product Value: A Study on Millennials in Urban Areas

  Nur Saebah, Feri Hardiyanto

  27-34

  • pdf

• The Role of Storytelling in Digital Marketing: A Study on Local Fashion Brands on Social Media

  Riska Anggraeni, Dinda Andini

  49-55

  • pdf

• Dynamics of Consumer Purchase Decision Making on Premium Products in Economic Crisis Period

  Mohamad Maulana Ridzki

  35-42

  • pdf